Why You Need To Start Planning For Black Friday 2019 Now


Why are we talking about the holiday’s in the middle of July? Because putting in the work to create Black Friday ads starts now – at least, if you want to succeed for the 2019 holiday season. 

Last year, we had incredible wins for our clients, but we started prepping in October. This year, we’re taking it a step further and planning our marketing strategy for Black Friday 2019 in the summer. 

Your first step in preparing your brand starts with learning from this video, where Taylor Holiday breaks down the three main marketing strategies we are laser-focusing on for the Black Friday shopping season.  Stay tuned as we release weekly content about holiday advertising strategy and actionable steps you can take to win on Black Friday. 

Want more strategies for success beyond our awesome video content? Work with us at Common Thread! Learn more about how to scale your ads for the holiday’s here

Read The Video Transcript Below:

00:00

It may be summer where you are, but around here.

00:02

We're thinking winter.

00:20

I'm back.

00:20

I know you all have been wondering Taylor.

00:23

My LinkedIn feed is so boring.

00:24

What am I going to do?

00:26

Where did you go as many of you saw here was my trip screenshot of my

00:31

circular road trip.

00:32

Cory's mad he said, I got a minute to talk about my trip the actually only said

00:34

30 seconds but I'm taking a minute.

00:35

Here's also great clip of me falling off a stand up paddle board with

00:38

my kids.

00:44

Yep, it was an awesome trip.

00:46

We had an amazing time but we are back and despite the fact it is

00:50

middle of summer.

00:51

I have grown a beard and we are thinking about the winter literally

00:55

yesterday Caitlin our new director of paid media and I were sitting

00:59

around planning our holiday Summit where we are inviting some of our

01:03

top performing clients alongside Facebook and Shopify and Snapchat

01:07

Google to come to a two-day event here at our offices to discuss what!

01:11

To discuss holiday why in the middle of August would we want to talk

01:16

about holiday?

01:17

Well, it's because in order to succeed on Black Friday the work starts

01:21

now and the reality is we learn this last year more than ever when

01:25

Andrew put together an incredible research report alongside Sumo and

01:28

Shopify about the delayed attribution multiplier and what happens and

01:33

how you win in preparation for holiday in a lot of that had to do with

01:35

spending that happens in early November, but now we're going even

01:39

further because last year when we reach released internally what we

01:43

called project big blue.

01:44

Are Preparatory process of helping our clients get ready for Holiday,

01:48

we started in early October and it was crammed getting content shot

01:53

finding influencers building the media plan getting bundle set, getting

01:57

your inventory allocation all of that needs to happen now because for

02:00

many of you as you're making your manufacturing orders, that's really

02:04

the critical linchpin that determines the volume of opportunity around

02:08

holiday and you're going to be doing special gift boxes.

02:10

If you're going to be doing bundling it all begins now, so this year

02:14

we're going to begin to release holiday content sooner than ever to

02:18

help ensure that the materials actually actionable for you.

02:21

So a lot of the feedback that we got was that the material was incredible.

02:24

But it was too late to apply a lot of it.

02:26

So really this year the three things that we're going to be focusing

02:29

on that we want you to think about that will begin to release content

02:32

around for Holiday involved one stuffing the funnel.

02:35

So last year.

02:36

We talked a lot about spending on Paid Facebook in early November in

02:40

order to maximize your remarketing value around Black Friday a holiday.

02:44

More than that this year.

02:45

We have some strategies for early October leading into November around

02:49

email capture website traffic content creation.

02:52

They will all set the stage for maximizing those periods of time.

02:57

The second thing is prepping content.

03:00

So I mentioned that earlier finding influencers doing photo shoots

03:04

getting bundles correctly put together.

03:06

So you have the product photography the video photography that all speaks

03:09

to holiday.

03:10

The more of that that you can have done ahead of time is critical and

03:14

then the third thing is just identifying those people that end

03:17

partners that can maximize the opportunity.

03:19

So if you're working with an agency like CTC or you're working with

03:23

influencers are other people they're going to be key drivers for

03:26

Holiday the sooner that they can onboard and learn the data the

03:29

better.

03:29

So this is a consider this our initial warning and this the seeds be

03:35

planted in your brain cuz I know right now there's a million things

03:38

and all of today's problems are sufficient for themselves, but you

03:41

need to carve out space to maximize.

03:43

What for many of you

03:44

It's over 50% of your revenue for the calendar year.

03:46

So this is the start of what will be a barrage of content from CTC

03:50

discussing holiday, including the potential to win a trip out to our

03:55

Summit and join us to learn from our great partners and help set you

03:58

up for a great year.

03:58

So get your beards going get ready for Holiday cuz it's coming sooner

04:02

than you think.

 

 


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