Have you ever wanted to learn what Common Thread Collective’s specific advertising philosophy is?
At CTC we developed an education system for our employees called "The Farmhouse". It started when our partners asked themselves, “If we could teach our employees anything, what would we teach them?”
After surveying our entire team, what it came down to was this: Advertising Philosophy.
On top of sharing our knowledge and methodology among our team, we’re releasing what we cover in our “in-house university” with you! Starting with Taylor Holiday’s syllabus and course breakdown, which you can view here.
What We're Reading:
The Choice Factory: 25 Behavioral Biases That Influence What We Buy
Selections from Ogilvy on Advertising
Selections from Bill Bernbach's Book: A History of the Advertising that Changed the History of Advertising
- Selections from Breakthrough Advertising by Eugene Schwartz
If you identify as an advertiser, consider this your formal invitation to “enroll” and check out CTC’s syllabus to learn how we think about advertising at Common Thread Collective.